French Formula One team Alpine have announced a new title partnership with luxury Italian fashion house Gucci.
The collaboration will introduce the brand of Gucci Racing into the world of motorsport.
Luxury branding
Currently operating as BWT Alpine Formula One Team, the French outfit will see a transference of title sponsor starting in 2027.
From that point onwards, the team will be known as Gucci Racing Alpine Formula One Team, marking the introduction of the Italian fashion brand into the motorsport sphere.
Gucci Racing describes itself as a “new business and experiential platform built around the values of performance, precision, discipline and excellence at the intersection of luxury and sport”.
The team, currently housing drivers Pierre Gasly and Franco Colapinto, has also announced that it will race in Gucci colours, so fans can expect some black and gold.
READ MORE:Â Motorsport news: Felix Rosenqvist wins closest Indy 500 in history
